Customer Lifetime Cycle
Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer… Read More »Customer Lifetime Cycle
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Customer journey
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they… Read More »Customer journey
Brand Loyalty
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate… Read More »Brand Loyalty
Marketing Research Survey versus Marketing Experiment
Which solution works best? There are two different ways to study and learn about people’s opinions and preferences when it comes to products or services.… Read More »Marketing Research Survey versus Marketing Experiment
Focus Groups
Is it the right tool for my needs? Focus groups can be a useful tool in marketing research. Its suitability depends on the specific research… Read More »Focus Groups