The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate goal of a successful and profitable marketing strategy should be… Brand Loyalty
Which solution works best? There are two different ways to study and learn about people’s opinions and preferences when it comes to products or services. One way is to ask a large group of people… Marketing Research Survey versus Marketing Experiment
Is it the right tool for my needs? Focus groups can be a useful tool in marketing research. Its suitability depends on the specific research objectives, budget, timeframe, sample size, and data analysis needs. … Focus Groups
Key factors determine the necessity of marketing research. To determine the necessity to conduct marketing research you must primarily define if it is worth the investment of time and resources. Marketing research is used to… What should we do?