Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer lifecycle, it refers to the stages a customer goes through… Customer Lifetime Cycle
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they first hear about a product or service to the point… Customer journey
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate goal of a successful and profitable marketing strategy should be… Brand Loyalty
How to use persuasion to influence decisions Persuasion in marketing is the act of convincing people to take a certain action. This is a common marketing objective for businesses because it helps increase sales and… Convince Me!
What is A/B testing? When creating an advertisement, companies want to make sure it is effective in reaching their target audience and efficient in driving results. One way to test the efficacy of an advertisement… This or That?