Customer Lifetime Cycle
Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer… Read More »Customer Lifetime Cycle
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Communication
Customer journey
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they… Read More »Customer journey
Brand Loyalty
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate… Read More »Brand Loyalty
Convince Me!
How to use persuasion to influence decisions Persuasion in marketing is the act of convincing people to take a certain action. This is a common… Read More »Convince Me!
This or That?
What is A/B testing? When creating an advertisement, companies want to make sure it is effective in reaching their target audience and efficient in driving… Read More »This or That?