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Convince Me!

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How to use persuasion to influence decisions Persuasion in marketing is the act of convincing people to take a certain action. This is a common… Read More »Convince Me!

This or That?

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What is A/B testing? When creating an advertisement, companies want to make sure it is effective in reaching their target audience and efficient in driving… Read More »This or That?

SMART!

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Unleash your Potential Setting goals is an important part of personal and professional development. Having specific, measurable, achievable, relevant, and time-bound goals increase your motivation… Read More »SMART!

Measuring Success

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A Comprehensive Guide to Understanding Key Performance Indicators (KPIs) KPI, or Key Performance Indicator, is a metric used to measure the performance of a specific… Read More »Measuring Success

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