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Convince Me!

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How to use persuasion to influence decisions Persuasion in marketing is the act of convincing people to take a certain action. This is a common marketing objective for businesses because it helps increase sales and… Convince Me!

This or That?

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What is A/B testing? When creating an advertisement, companies want to make sure it is effective in reaching their target audience and efficient in driving results. One way to test the efficacy of an advertisement… This or That?

SMART!

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Unleash your Potential Setting goals is an important part of personal and professional development. Having specific, measurable, achievable, relevant, and time-bound goals increase your motivation and drive to succeed. SMART goals provide accountability and a… SMART!

Measuring Success

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A Comprehensive Guide to Understanding Key Performance Indicators (KPIs) KPI, or Key Performance Indicator, is a metric used to measure the performance of a specific aspect of a business or organization. It can be used… Measuring Success

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