Un gran privilegio entrevistar a Alexandre Lemos, Managing Director de Avon Mexico. Lemos es conocido por sus reflexiones profundas sobre la industria cosmética, incluyendo sus… Read More »Entrevista Alexandre Lemos, Managing Director Avon Mx.
Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer… Read More »Customer Lifetime Cycle
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they… Read More »Customer journey
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate… Read More »Brand Loyalty
Strategies and tips During a marketing research study for a client in the bottled water industry, a top-of-mind awareness test was performed, and the client’s… Read More »How to boost brand awareness
What is it and how to use it? Another tool that is typically applied to experimental research is Conjoint analysis which is commonly used… Read More »Conjoint Analysis
Which solution works best? There are two different ways to study and learn about people’s opinions and preferences when it comes to products or services.… Read More »Marketing Research Survey versus Marketing Experiment
How to determine if survey is the answer to your marketing question. To create a survey that is effective, reliable, and produces satisfactory results you… Read More »Survey or not survey?
Is it the right tool for my needs? Focus groups can be a useful tool in marketing research. Its suitability depends on the specific research… Read More »Focus Groups
Key factors determine the necessity of marketing research. To determine the necessity to conduct marketing research you must primarily define if it is worth the… Read More »What should we do?