Un gran privilegio entrevistar a Alexandre Lemos, Managing Director de Avon Mexico. Lemos es conocido por sus reflexiones profundas sobre la industria cosmética, incluyendo sus tendencias evolutivas, el comportamiento del consumidor y los esfuerzos de… Entrevista Alexandre Lemos, Managing Director Avon Mx.
Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer lifecycle, it refers to the stages a customer goes through… Customer Lifetime Cycle
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they first hear about a product or service to the point… Customer journey
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate goal of a successful and profitable marketing strategy should be… Brand Loyalty
Strategies and tips During a marketing research study for a client in the bottled water industry, a top-of-mind awareness test was performed, and the client’s brand was not even mentioned. What to recommend to a… How to boost brand awareness
What is it and how to use it? Another tool that is typically applied to experimental research is Conjoint analysis which is commonly used in market research to understand consumer preferences, drivers of purchase… Conjoint Analysis
Which solution works best? There are two different ways to study and learn about people’s opinions and preferences when it comes to products or services. One way is to ask a large group of people… Marketing Research Survey versus Marketing Experiment
How to determine if survey is the answer to your marketing question. To create a survey that is effective, reliable, and produces satisfactory results you should first determine if conducting a survey is the right… Survey or not survey?
Is it the right tool for my needs? Focus groups can be a useful tool in marketing research. Its suitability depends on the specific research objectives, budget, timeframe, sample size, and data analysis needs. … Focus Groups
Key factors determine the necessity of marketing research. To determine the necessity to conduct marketing research you must primarily define if it is worth the investment of time and resources. Marketing research is used to… What should we do?