Un gran privilegio entrevistar a Alexandre Lemos, Managing Director de Avon Mexico. Lemos es conocido por sus reflexiones profundas sobre la industria cosmética, incluyendo sus tendencias evolutivas, el comportamiento del consumidor y los esfuerzos de… Entrevista Alexandre Lemos, Managing Director Avon Mx.
Simple as ordering a Coffee. Think of the customer lifetime cycle as a journey your customers take with your business. Also known as the customer lifecycle, it refers to the stages a customer goes through… Customer Lifetime Cycle
A road trip to remember Imagine the customer journey as a road trip. It’s the complete experience a customer goes through, from the moment they first hear about a product or service to the point… Customer journey
The Ultimate Marketing Goal While many businesses direct all their efforts in increasing conversions (sales), leads (customers) or engagement (followers) on social media, the ultimate goal of a successful and profitable marketing strategy should be… Brand Loyalty
Which solution works best? There are two different ways to study and learn about people’s opinions and preferences when it comes to products or services. One way is to ask a large group of people… Marketing Research Survey versus Marketing Experiment
Is it the right tool for my needs? Focus groups can be a useful tool in marketing research. Its suitability depends on the specific research objectives, budget, timeframe, sample size, and data analysis needs. … Focus Groups
Key factors determine the necessity of marketing research. To determine the necessity to conduct marketing research you must primarily define if it is worth the investment of time and resources. Marketing research is used to… What should we do?
How to use persuasion to influence decisions Persuasion in marketing is the act of convincing people to take a certain action. This is a common marketing objective for businesses because it helps increase sales and… Convince Me!
What is A/B testing? When creating an advertisement, companies want to make sure it is effective in reaching their target audience and efficient in driving results. One way to test the efficacy of an advertisement… This or That?
