Strategies and tips During a marketing research study for a client in the bottled water industry, a top-of-mind awareness test was performed, and the client’s brand was not even mentioned. What to recommend to a… How to boost brand awareness
What is it and how to use it? Another tool that is typically applied to experimental research is Conjoint analysis which is commonly used in market research to understand consumer preferences, drivers of purchase… Conjoint Analysis
How to determine if survey is the answer to your marketing question. To create a survey that is effective, reliable, and produces satisfactory results you should first determine if conducting a survey is the right… Survey or not survey?