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Strategies and tips During a marketing research study for a client in the bottled water industry, a top-of-mind awareness test was performed, and the client’s… Read More »How to boost brand awareness  

What is it and how to use it?   Another tool that is typically applied to experimental research is Conjoint analysis which is commonly used… Read More »Conjoint Analysis

How to determine if survey is the answer to your marketing question. To create a survey that is effective, reliable, and produces satisfactory results you… Read More »Survey or not survey?